Hayley Woon

Visual Communications blog. Studied at the Arts University Bournemouth.

Hayley Woon on Behance

Online portfolio, currently work in progress. Take a look to see what I’ve uploaded so far if interested!


This was a group D&AD project by me and two other members on my course. The packaging was designed for Purdey’s Rejuvenate and Purdey’s Natural Energy. It is inspired by how the drink makes you feel and the fact its exclusive blend of ingredients really does have a taste like no other. The distinctive taste inspired the two main characters: the Deer and the Fox. As well as the animals being associated with nature, these characters portray the feel good and active qualities when you drink Purdeys. The main ingredients are reflected within the characters by what they are doing and how they are feeling. The bubbles around each character reflect the drinks fizz and vitality.

Draft mock-ups for a D&AD brief to re-design the Purdeys Energy drink

Jar designs 
A collection of food packaging designs for my final major project inwhich I created a limited edition picnic range for Ted Baker. My designs show the concept of ‘So delicious the wildlife want it’. This is shown by a certain wildlife creature (that you may find at a picnic) being attracted to the each of the food products. Butterflies for the tea, Birds after the Scones, Ladybirds after the Jam, and Bees buzzing for the cream. The flask shows all the wildlife together in a pattern which I linked across all the products. I wanted the designs to have a consistency so they look like part of a set. They needed to reflect the quirky Britishness and attention to detail that Ted Baker portrays within his designs. 


Lapp & Fao Chocolate

(Source: The Dieline, via brandingidentitydesign)

Been creating a pattern using my illustrations. Want to try and print on fabric, hopefully it will work! 


My sculptures are all constructed with recycled materials — old CDs, computer hard drives etc, so I classify my work as “sustainable art”. They’re a lot of fun to make, but they take an extremely long time to finish, so I don’t do a lot of them.

Animal Sculptures Made Of Shattered CDs by Sean Avery.

(Source: showslow, via brace-llama-brace)


Joe’s Tea Co. (I read it as “Joe’s Taco” at first.)

(Source: The Dieline)


This packaging design for Slamsey’s fruit gin features etching-style illustrations. 

(Source: The Dieline)

My bee illustrations- Pen and watercolour

20 Creative Jam and Preserves Packaging