What is D&AD?
The D&AD student awards are real briefs set by real clients which are judged by top creatives. Winning or even being nominated will make you standout from the rest and you can walk into a job or placement in less than three months.
The chosen Brief
The brief me and Sam have decided to do is the packaging design brief. We have to re-envisage the L’Artisan Parfumeur band for the 21st century by creating a design solution for a new range of unisex scents. This is a boutique fragrance founded in Paris in 1976. There are four emotion based scents:
1. Passion and desire. Sex and lust. Raw and Physical.
2. Perfect, sublime love. An interior emotion.
3. Excitement and fear. Adrenaline, exhilaration and fear.
4. Elegant yet dignified, Stormy yet still.